Misconception 01

You should wait as long as possible before cleaning new carpet.


Dirt is an abrasive – like sandpaper. Every time you step on the carpet, you grind dirt into the carpet fibers, actually cutting your carpet - just as if you had used a microscopic knife - causing it to wear out faster. Vacuuming helps, but by itself, it is simply not enough. The longer you wait to have your carpet cleaned, the more damage is done to it.

Misconception 02

The only reason to clean carpets is to get out the dirt.


Outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust — and hundreds of other chemicals. When you, your family members, and pets enter your home, those pollutants are carried in and usually end up in your carpet.If you have allergies, asthma, emphysema, or other respiratory problems – one major source of your problem could be the pollens, fungus, dust, and chemicals in your carpet.

Misconception 03

One method of carpet cleaning is as good as another.


You can choose from many methods, most of which are bad for your carpet. The best method to use is hot water extraction. It is also what most carpet manufacturers recommend and even require for warranty issues.

Hot water extraction is done with a truck mounted system that heats the water to an extremely high temperature and shoots the cleaning solution into the carpet at a very high pressure – breaking up the dirt, bacteria and pollens. Then the machine uses high suction to draw the dirt out of the carpet. Carpet will dry in approximately 2-3 hours.

Misconception 04

Having the right equipment is all a company needs to clean your carpets properly.

Not true.

Many companies own hot-water cleaners, but a large number of employees don’t know how to use them correctly. This is why it’s important that you choose your carpet cleaner carefully. Our technicians are industry trained, and we continually adopt any

Misconception 05

The Company that offers the lowest price is the company you should hire.

Maybe—but not always.

Here are two important points to consider.

The price you see offered may not be for the service you want performed. If you want the carpet cleaner to remove only some of the dirt, you can choose from hundreds of companies that use small shampooers or other cleaning methods.

On the other hand, if you want your carpet thoroughly cleaned, you need to use a company that offers hot water extraction like we do.

So, if quality matters to you ask around and no doubt one of your friends will have a good recommendation. They'll say "Call White Cloud Carpet Cleaning! They're the best!"

Misconception 06

All carpet cleaners charge by the square foot and measure square footage the same way.

No, many carpet cleaners charge a price by the room. Including in their price the carpet under beds or dressers that won't get cleaned. At White Cloud Carpet Cleaning we only include in our measurements the areas that we clean. So if we're working around furniture, you don't get billed for the carpet under the furniture! Logical right?

When booking your cleaning job, be sure to include all the areas that you want cleaned so there isn’t any confusion or surprises on the day of cleaning.



Cleaning that keeps your carpet warranty intact:

We are your carpet warranty experts. Most carpet warranties require periodic professional hot water extraction cleaning. Our cleaning processes and solutions have been tested and are approved by leading carpet manufacturers and bear the Carpet and Rug Institute Seal of Approval. We’ll provide you with documentation you need to keep your carpet warranties in full e"ect.

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